List of All the Aussie 1 Day Sale Websites – Why Is The List Shorter Than New Zealand’s?

by Sheldon Nesdale on 14 February 2010

Could it be that Aussies (a.k.a. "Ozzies", or "Australians"), don't love one day sales as much as us New Zealanders?

If the quantity of "1 day sale websites" is any indication, then, no.

The following short list is all I could find (in no particular order).

Can you find any others?

If I'm missing any, let me know in the comments below.

List of All the Aussie One Day Sale Websites

  1. www.1-day.com.au
    (three deals at 12noon everyday)
  2. www.CatchOfTheDay.com.au
    (one deal at 12noon everyday)
  3. www.Zazz.com.au
    (one deal at 12 midnight everyday)
  4. www.DailyGizmo.com.au
    (one deal at 2pm everyday)
  5. www.1SaleaDay.com.au
    (one deal at midnight everyday)
  6. www.DailySteals.com.au
    (one deal at midnight everyday)
  7. www.EasyToys.com.au
    (one deal at midnight everyday)
  8. www.OzStock.com.au
    (six deals at midnight everyday)

Hey... I just noticed something... why do so many start at 12 midnight?

That's retarded.

4 Reasons Why Choosing Midnight For Your New Daily Sales Is Retarded:

  1. Most people are asleep when your new deals go live
  2. There is no anticipation of receiving that preview email 10 minutes before everyone else does (again, because you're asleep)
  3. There is no buying frenzy when the deal is totally awesome because there is no scarcity at midnight. You can take your time, sit back and relax (and carry on sleeping).  Generating perceptions of scarcity is a powerful psychological effect that causes a buying frenzy
  4. You fail to generate excitement in one of your biggest potential customer segments: office workers.  If the deals were at 12noon there would be excitement in offices all over Australia and that's when the idea spreads like an airborne virus

Dear, oh dear.

{ 4 comments… read them below or add one }

tracey February 15, 2010 at 9:11 am

I visited an aussie coounterpart of a NZ day sale site by accident, they were offering over 40 items… perhaps that is why they dont have so many?

Reply

Sheldon Nesdale February 15, 2010 at 9:15 am

40? Wow. Imagine all the work that would go into setting up 40 new items every day.

Reply

Rae October 3, 2010 at 12:08 pm

Do you have a website that has good deals for travellers. We often got to Sydney and Melbourne and would love to take advantage of specials – trips, shows, massages etc

Thanks

Reply

Sheldon Nesdale October 3, 2010 at 1:15 pm

Hi Rae. Yes I do: http://www.spreets.com.au/

Let me know what you think of Spreets.

Reply

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